"Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner in which women buy is more critical than what's being sold; how listening to women earlier and more often leads to more powerful strategies; how to best use the Internet and other technology both in market research and during the buying process; and how to map the way to a bigger slice of the awesome purchasing power of women.
Frequently Bought TogetherMarketing to Women: How to Increase Your Share of the World's Largest Market by Marti Barletta Hardcover $18.25
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market + Marketing to Women: How to Increase Your Share of the World's Largest Market + Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Price For All Three: $50.56
Show availability and shipping details
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers by Bridget Brennan Hardcover $17.07
Tidak ada komentar:
Posting Komentar